Whether it’s fair or not, people do judge a book by its cover …and your potential customers are making decisions about your shop based on its curb appeal.
Why is this?
Because we instinctively know the best a business will take care of us is directly related to how well a business takes care of itself.
Would you assume that a dirty restaurant has an immaculate kitchen? Of course not. If anything, it’s a smarter to assume that the areas of the restaurant we can see are better than the parts that are hidden.
For a moment, imagine a boy who might want to date your daughter. He shows up in a car that clearly hasn’t been washed since the day he bought it, there’s break dust on the rear wheels and trash scattered all throughout the vehicle, his clothes could stand up by themselves, and his hair looks like he washed it in a fryer.
Are you excited that this could be the guy your daughter ends up marrying? Of course not.
Every day, people driving by your shop are making the same judgement based on the first impression of your auto shop.