81% of drivers agree that quality service is more important than price, according to a study conducted by Google.
While customers tend to focus on price during their initial visit, data shows that their real concern is value. Rather than discounting your service, focus on doing the job well. Not only will it keep the job profitable, it will build trust for future repairs and increase your customer loyalty.
Personal Note: We have very close relationships with our clients and can tell you that our most successful clients do put service first. The study below is worth a read if you own or manage an auto repair website.
For the full report, check out Google’s The Road to Winning Drivers.