The team at Sparkplug is always hard at work, quietly making improvements behind the scenes, so that you always have the most effective auto shop website available. We keep up on industry trends, search engine optimization, conversion tactics, and so much more. We worry about your website so you don’t have to.
Starting today, every Sparkplug client has a faster website than they did last week, making their websites at least 2x faster than their average competitor. But don’t take our word for it. Check out what Google says about our websites.
Google’s page speed tool is just one way we examine what’s going on with your website and find areas of improvement. While conditions change with internet usage, and certain customizations can slow down website load time, we are proud to report that the average Sparkplug website score is 95+/100 on desktops and 90+/100 for mobile.
Take a few minutes to see how you compare to our auto shop websites and your local competitors.
Why Speed Matters
The speed of your website plays one of the biggest roles in the success of your website and it’s ability to turn visitors into customers. Not only does your load speed contribute to user satisfaction, it also contributes to search engine rankings. Here’s how…
- Load speed is a major contributor to website abandonment. According to surveys done by Akamai & Dynatrace, 47% of web users expect a site to load in 2 seconds or less, and 40% will abandon a website that doesn’t load within 3 seconds. In addition, they discovered that even a 1 second delay decreases satisfaction by 16%.
- Load speed is a contributor to search rankings. For a while now, Google has been using website speed as a ranking factor. While it’s not known how large of a factor this plays in how high you rank, it is well established that visitor satisfaction plays a very large part in search rankings. How does google know your level of satisfaction? Time-on-site…
- Load speed is a major contributor to time-on-site (search rankings part 2). You probably search for something every day. If you’re like most people, you search at least a dozen times per day. When you click on a result you don’t like (or doesn’t load fast enough), you click back. Using the amount of time between your click and your click back, Google can get a pretty good idea of how satisfied you were with the result they gave you. Even more importantly, they can measure that against every other link you (and others) clicked for that search phrase to get a pretty good idea of how to order the results they provide you tomorrow.
We want you to have every opportunity to get ahead of your competitors and increase your car count, and are constantly working to help you do that. Today’s release is just one example.
If you’re a Sparkplug client, rest assured that you have the most effective auto shop website available, and a team that works hard to ensure that doesn’t change. If you’re not a Sparkplug client, we’d love to talk to you. Give us a call!